Based on the partnership between Relais & Châteaux Switzerland and Infiniti Switzerland, the first press 'Route du Bonheur' took place in Switzerland from 20 to 23 of June.
Infiniti and Relais & Châteaux share the same values and philosophy and are in partnership to develop the concept of the ‘Road to Happiness’.
Deriving from two distinct yet complementary sectors, the Road to Happiness is based on the solid notion of a ‘journey of discovery’ that combines various pleasures – eating pleasure, driving pleasure, the pleasure of discovering extraordinary places... an intensely emotional experience from beginning to end.
The Road to Happiness rests on a unique experience that provides the opportunity to enjoy the power and roar of an Infiniti engine, as well as incredible scenery and gastronomy.
Exemplifying refinement, emotion and all of life’s pleasures, the Road to Happiness looks set to provide a promising future for the Relais & Châteaux and Infiniti partnership.
Few swiss journalists enjoyed this unique experience in Engadines!
For further information, please contact Amel Boubaaya - Communications Manager, by
email.